The Impact of Organic

Why Choose Organic?

Potency

If it’s not organic, it doesn’t have the same potency.
If left to grow organically, plants produce natural oils called “essential oils” that have very appealing aromas. These essential oils also have strong anti-microbial properties made by the plants’ immune system that ward off pests, bacteria and viruses.  These same essential oils that protect the plant can also be used to make our bodies healthier.  For example, we use lavender because the essential oil contains naturally high levels of linalyl acetate, which kills harmful bacteria and promotes the growth of healthy new cells.

If plants are sprayed with pesticides and herbicides, however, they will not produce the same robust essential oils because these man-made additives are doing the job for them. When it comes time for harvest, you will have a weaker plant that, when distilled, lacks the potent aroma and healing properties of a natural one. Instead you’re left with a conventional oil that’s full of concentrated pesticides and herbicides – one that is flat-out unsafe for ingestion or topical use.

This idea of “borrowing” a plant’s immune system to supplement our own is an exciting and historical concept that we’ve never had to question. It was always just a natural occurrence… until the story of essential oils was re-written in the 20th century by the likes of Monsanto and its agri-business competitors.

Purity & Safety

Most essential oils on the marketplace are traded through distributors or brokers and pass through many hands before reaching a retail store. These oils are often adulterated with substances that “boost” or “extend” one or more of the fragrant properties in the oil. One liter of pure, organic Lavender is sold for around $400. On the other hand, a liter of synthetic or adulterated oil is sold from $10 to $60. One can see why boosting and extending a true oil to increase profit margins might be a seductive choice.

Adulterated oils can also cause short term side effects such as rashes, burning or other irritations. It is unknown what long term effects synthetically treated oils have on human physiology. In short, only use therapeutic grade essential oils, shipped directly from the producers that grow and distill them organically. When an essential oil is labeled “organic,” this certification ensures that the plants were farmed, harvested, distilled and distributed according to organic methods. Following organic farming methods ensures that oils are free of pesticides, synthetics and adulterants.

Supporting Organic Land Mass

It takes a mind-boggling volume of 5.5 million freshly picked roses to produce one liter of organic rose essential oil. Two thousand pounds of lavender blossoms go into making a gallon of lavender oil. Think of how much landmass it takes to grow that many roses and that much lavender. The sheer amount of earth devoted to producing these essential oils makes organic farming not only the healthiest approach, but the most responsible one as well.

Keeping Our Organic Farmers In Business

In the United States, essential oils are traded through large brokerage houses in an unregulated, open market. These “essential oils” are then sold to the food and fragrance industries. Companies like Proctor & Gamble, Colgate and Coca Cola use essential oils to create their products’ “signature scents” and flavors. These oils are usually extended, adulterated, or often times cocktails of completely synthetic chemicals. The price is cheap and the turnover is high. Lavandin is a great example. Ninety percent of the lavandin in the world is made for the detergent industry, used to neutralize detergent’s horrible chemical smell. A liter costs less than $20.  By comparison, a liter of organic lavender angustifolia oil is more than $400.

At Veriditas, our essential oils come from small, family farms that take great pride in their organic farming and distillation. Organic farming is a philosophical choice for these folks, not an economic one. Most of these farmers have a difficult time finding like-minded companies to buy their products. This is one of the reasons that we share our sources with other companies in the industry. We want to help revolutionize this misunderstood and misrepresented industry and help people recognize the difference between chemicals and the real thing.

*All essential oils at Veriditas Botanicals are NOP certified and Certified Organic through the French certification agency – ECOCERT.